Malaysia, the Philippines, and Egypt also price their Happy Meal below two-and-a-half dollars. Today, the happiest Happy Meal is in Pakistan, cheap and cheerful at $2.11. The Happy Meal began life as a one-off innovation at a Guatemalan McDonald’s in 1979, but was soon homogenized and offered to young gluttons around the world. The World’s Cheapest Happy Meal is in Pakistan We’ve also used World Bank national income figures to show how these prices measure up relative to local wages. Following our world beer price index, Expensivity has now mapped the price of key McDonald’s meals and items around the world. The extra 7.44 above the retail price is borne by American taxpayers and consumers. When we add in all the hidden, externalized expenses of meat production, the full burden on society is a hefty 12.00 per sandwich. The cost of McDonald’s varies across the 118 countries where Ronald lays his hat. The average retail price of a Big Mac in the United States is 4.56, but that’s just a fraction of the actual cost. And if the menu diversified – Masala Scrambled Egg in India Japan’s savoury, potato-based Purple McShake – the commitment to consistent quality prevailed.īut the prices are not so consistent. Soon, the golden arches spread around the world. When travelling salesman Ray Kroc discovered the brothers’ ‘Speedee Service System’ six years later, he decided to sell McDonald’s identical burgers in 1,000 locations around the US. And by focusing on a limited menu, the brothers ensured the hamburger and its sides tasted exactly the same every time. The McDonald’s affordable hunger-buster brought the customers in. That was the price of Dick and Maurice McDonald’s centerpiece hamburger when they opened a stand selling just nine menu items, back in 1948.
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